Creating a Content Gap Analysis

Creating a Content Gap Analysis in 3 Easy Steps

You’ve embraced content marketing. Depending on your business size and strategy you may have an array of eBooks, whitepapers, infographics, case studies, podcasts, videos, and blog articles. All of these tactics are designed to build relationships with customers and generate more qualified leads. But, are you sure you’re guiding your potential customers down the right […]


5 Tips for Auditing Your Facebook and Blog Content

If you’re investing in it, measure it. As marketers we’ve done a good job communicating the importance of measuring our marketing efforts. The problem is there are a lot of ways to do it. When I first started my professional career, I couldn’t believe there were companies that weren’t evaluating their marketing efforts – organizations […]