What does “telling our story” really mean? How can we collect meaningful data on marketing effectiveness and determine how to best allocate scarce resources of time and money? What are some current models for organizing a progressive and comprehensive Student Affairs marketing team? What are some proven and concrete strategies for reaching students and increasing awareness and participation in campus events? What are some effective project management systems and why do we need them? What role can student affairs marketing staff play in listening and responding during times of crisis? In this episode of Student Affairs Live Tony Doody speaks with Ed Cabellon, Hamza Khan, and Kat Shanahan to answer these questions and many more.
Ed Cabellon was joined by Kat Shanahan, Promotions Coordinator for the James R. Connor University Center at the University of Wisconsin in Whitewater ; James McHaley, Assistant Director for Student Affairs Marketing at Northwestern University; and Liz Gross, Social Media Strategist at Great Lakes Educational Loan Services in Madison, WI and discussed Marketing, Communications and Branding!
Additional Speaking Engagements
- Graphics & Marketing Restructured, 2014 ACUI Region V Conference, November 2014
- Integrate Your Marketing Efforts, 2014 ACUI Region V Conference, November 2014
- Personal Branding, Professional Development Presentation at UW-Whitewater, March 2014
- Branding: More than a Logo, 2013 ACUI Annual Conference, March 2013
- Branding: More than a Logo, ACUI Region 8/9 Conference, November 2012