Creating a Content Gap Analysis

Creating a Content Gap Analysis in 3 Easy Steps

You’ve embraced content marketing. Depending on your business size and strategy you may have an array of eBooks, whitepapers, infographics, case studies, podcasts, videos, and blog articles. All of these tactics are designed to build relationships with customers and generate more qualified leads. But, are you sure you’re guiding your potential customers down the right […]

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Virtual and Augmented Reality for Businesses

I’ll admit it. I was a bit of a skeptic when it came to practical corporate uses for Virtual or Augmented Reality. As a marketer I’ve seen countless projects with significant potential fall flat because the focus of using cutting-edge technology isn’t on the purpose behind the project, but the technology itself. Even tech giants […]

AuditImage

5 Tips for Auditing Your Facebook and Blog Content

If you’re investing in it, measure it. As marketers we’ve done a good job communicating the importance of measuring our marketing efforts. The problem is there are a lot of ways to do it. When I first started my professional career, I couldn’t believe there were companies that weren’t evaluating their marketing efforts – organizations […]

Podcast

How to Successfully Design and Launch a Podcast

Before we get into the nitty-gritty of launching a podcast, ask yourself this: Why do you want to launch a podcast? If the answer to this question is listed below, go back and take a long, hard look at your content marketing strategy. We’re launching this podcast because our blog isn’t capturing our customers’ attention. […]